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When 21-year old Lilly eloped with Peter Pulitzer, they escaped the hustle and bustle of New York City for the sun and the sand of Palm Beach. In the shadow of Peter's citrus groves, Lilly opened a juice stand. To disguise the juice stains on her clothing, she had a sleeveless dress made from colorfully-printed cotton.
Lilly Pulitzer the clothing label was born. The "classic shift dress" shot to international fame and demand when Lilly's old schoolmate Jacqueline Kennedy née Bouvier, now the First Lady, was photographed wearing a "Lilly" while on vacation. "Jackie wore one of my dresses – it was made from kitchen curtain material – and people went crazy. They took off like zingo. Everybody loved them, and I went into the dress business."
–Essentially Lilly, A Guide to Colorful Entertaining